Leica x AltStudio : Leica M EV1 Launch
Through Change and Continuity
Ahead of the global launch of the Leica M EV1 rangefinder camera, AltStudio collaborated with Leica Camera Malaysia to produce two interlinked photographic projects in the UNESCO World Heritage city of George Town, Penang.
Sanjit and Suzanne took the Leica M EV1 through its paces, creating distinct yet connected visual narratives that explore the evolving relationship between people, place, and heritage.
Services
Product Launch
Clients
Leica Malaysia
Region
Asia
Leica M EV1
Together, these two bodies of work form a dialogue on change, preservation, and belonging...
The series explores the layered narratives of a city in flux, where heritage meets modernity, and memory negotiates with transformation.
Sanjit’s photographs examine the human dimensions of gentrification - how old trades, spaces, and lives adapt to the pressure of change. His lens observes the subtle rewriting of familiar streets, revealing both loss and resilience in the process of renewal.
Suzanne’s images, in contrast, dwell in stillness and silence. Her work traces the fragile remains of what has been left behind - rooms emptied of presence, facades marked by time, and spaces that hold memory in their decay.
Together, their photographs form a dialogue between persistence and disappearance, progress and preservation - a meditation on how cities evolve and what endures within them.
Presented alongside two short reels produced by AltStudio, this collaboration highlights Leica’s commitment to craftsmanship, storytelling, and the enduring art of seeing differently.
 |  |  |
|---|
The collaboration resulted in a cohesive body of work that not only introduced the Leica M EV1 but also deepened Leica’s connection with documentary photographers and creative audiences in the region.
social media reels
In conjunction with the campaign, AltStudio also produced two short reels (under 60 seconds each), capturing the spirit of the creative process and the city that inspired it. The films, shot and edited in-house, were released as part of the highly anticipated Leica M EV1 launch, and are currently featured alongside the print exhibition at the Leica Gallery, Avenue K, Kuala Lumpur.
Reels drop on Instagram
Suzanne’s project, “Between Desertion and Persistence”, observes the quiet shifts in the city’s architectural and emotional landscape, where time, memory, and loss intertwine.
Sanjit’s companion series, “Through Change and Continuity”, focuses on the human layers of transformation, exploring themes of gentrification and resilience within the same spaces.
Key Takeaways
AltStudio created a dual-voice visual narrative for the launch of the Leica M EV1, uniting two interconnected bodies of work photographed in George Town, Penang. From concept to execution, the team led the full creative process, photography, storytelling, and short film, edited by Stephanie Chung, embodying Leica’s philosophy of craftsmanship and the art of seeing differently.
The collaboration culminated in an exhibition and a set of social media reels that not only introduced the Leica M EV1 but also strengthened Leica’s connection with documentary photographers and creative audiences across the region. It stands as a testament to how thoughtful, human-centered storytelling can seamlessly bridge heritage, technology, and brand identity in one cohesive experience.
